Every advertising campaign of a brand calls for maximum attention from customers to create an interest on their mind so that they develop a desire to buy that product and finally take to action i.e. buy it. Summed up as the AIDA theory of advertising, every advertiser ensures an effectively deploys his brand promotion campaign through this theory. Though we are already familiar of this theory on the context of conventional mediums of advertising such a television, print or outdoor, for online or digital media, implementing the overall ad campaign by deploying AIDA theory has few variants that are briefly discussed in the following paragraphs.
You have ample options of conveying your brand message through digital media. You can choose from a range of online advertising practices such as Banner advertising, viral marketing, PPC ads, Social Media Advertising. The only concern is to frame your ad message in an interesting manner so that it easily grasps the attention of customers. The more interactive or interesting your ad looks, easier for you to attract your customers attention, so, give your best shots while framing the advertising message of your brand.
Any interesting brand message creates interest on customers mind. They would be curious to know the details about the brand even if they are not ready to buy or adopt it for the time being. If the brand message sounds irresistible, it will further create a desire or likeness to buy and take it home. Therefore, its all upto you, your advertising techniques particularly the final message you convey about your brand- its attractive features or benefits or any striking deal related with it. When a brand message sounds too striking or fascinating, customers are ready to take to action.
Deploying AIDA theory of brand promotion through online advertising has one added advantage. Online ads are mostly interactive. Besides, the rising trend of digital media has made it possible for various brand owners to bridge the communication gap with their potential customers. Anyone who knows how to surf internet can go through the brand message. This global feature of online advertising is yet another asset of launching a promotion campaign through digital media. Social media advertising has also become another raging practice amongst modern brand owners. Most of the brand owners can now communicate directly with their target customers without any mediator between them. All in all, Online Advertising media is poised to grow further in the future.
Brand promotion through outdoor media is considered effective and relevant with the changing scenarios of time. Modern advertisers heavily invest in outdoor advertising to promote their brands. The oldest yet one of the most effective means of brand promotion, outdoor ads still recreate the magic of advertising through outdoor media.
Today”s world is becoming more and more commercialised. The upfront of brand awareness of brands and the ceaseless growth of commercialization, both contribute to the rising requirement of more and more brand promotion solutions. Advertising, as a brand promotion means is considered important and essential to create brand impression on the target customers.
From the perspective of outdoor advertising, various interesting observations have so far been made by experts. Outdoor ad practices such as airport advertising, mall advertising, metro advertising etc are considered synonymous to latest promotion means for modern advertising. Providing a richer and fuller impact about brands to customers, these outdoor advertising practices have created a landmark in making a history of advertising India at present.
Why outdoor media?
Outdoor media has the potential to reach massive group of customers through a single ad. Outdoor ads are exposed in public for customers to access and gather brand information. The buying habit of customers is widely influenced through outdoor media. The reason is simple. Every section of customers moves outdoors for personal and professional reasons. Providing valuable brand information to all these customers, outdoor media of advertising is considered one of the most effective means of promotion products.
Another reason which supports the usage of outdoor media for brand promotion is that, it is a more interactive medium to promote brands. Especially with the introduction of various new age tools, outdoor brand promotion has created its footholds. Airport advertising, metro advertising, mall advertising- all these exclusively adopt the latest outdoor media for brand promotion. With the introduction of brand new tools of outdoor advertising, outdoor ads are not the same anymore. Mostly digitalised, modern outdoor ads at present recreate the magic of promoting brands through richer media.
Outdoor ads will always be in vogue as one of the effective means of brand promotion. The rising numbers of metro stations, shopping malls, airports etc in the country as a whole, further invite the attention of various advertisers to switch to outdoor advertising. The day doesn”t seem far when outdoor promotion tools will rule the very essence of brand advertising. With a never ending technological growth, advertisers pry to invent and discover many more tools and devices of brand promotion through outdoor mode. For those who newly step in outdoor advertising, more good news and innovations are on the way.
A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But before deciding how you will advertise your business, you should analyze which advertising medium will best suit your customer base. Bus shelter ads also known as transit shelter displays are highly effective, sometimes more so than larger hoardings. Moreover, some areas do not have billboards as an advertising option, so bus shelteradvertising will often be an excellent alternative to larger billboards.
With Bus Shelter Advertising, your advertisements are always on. Bus shelter ads work for you 24 hours a day, 7 days a week. It also offers great visibility. Drivers, pedestrians and bus riders all will see your ads. It can provide you with Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your advertisement. And it also gives you Precise Geographic Targeting. If you do business locally and want to target local consumers, theres no better advertising vehicle than bus shelter advertising.
Bus shelteradvertising is also very cost-effective. A print ad in a prominent national publication might run you $25 per impression. Compared to that, bus shelter ads are a huge bargain. It’s not uncommon for bus shelter ads in a big city to have 25,000 vehicles pass by daily. That’s over 9,000,000 impressions per year. If you pay $250 per month for that bench, you’re paying $3,000 per year for 9,000,000 impressions. That works out to just over three one-hundredths of a penny per impression. Now, that’s advertising value for money!
Bus shelter advertising is a wonderful medium for Advertising and Marketing, but it takes a lot of creativity to make the best of it. To ensure Effective Advertising, contact the Best Advertising Agency in your area. Ad agencies will incentivize you to put your ads on as many bus shelters as possible for as long as possible. Therefore, pricing per bus shelter ad will vary based on the total package how many bus shelters you advertise on and for how long. The other big detriment is of course, location. The more traffic, the more expensive it is. Typically, there are a minimum number of bus shelters that you have to agree to advertise on. Five or ten bus shelters are a common minimum. Its also common to have to sign in an advertising and marketing contract for six months, but you might get a discount if you agree to run you bus shelter ad for a full year. If you are wondering how much to budget for bus shelter advertising, youll probably want to check for specific prices in your area.
Forum advertising may be one of the easiest ways for beginners to get their proverbial foot in the door when it comes to marketing their products and / or services online because, like many of the other forms of advertising I talk about, it can be done at little to no cost aside from your understandably valuable time. In short, forum advertising refers to promoting yourself, your web site, your products or your services (or a combination of these) on Internet message board forums. You might think that this method would be ineffective, and for the less long-term thinker is probably is, but our goals are a bit more long range.
When you begin to put together your forum advertising plan you must remember the first rule of marketing – people do not want to be talked into buying. The worst mistake you can make is to sign up for a message board forum and immediately dive into your marketing and advertising speak. Nothing will get you ignored more quickly than that!
Take the time to get to know the members of your message board forums. What are their interests and what personal insights do you have that you can share with them? Make it personal and let these people get to know you. This will go far in eventually earning their trust enough to use forum advertising to politely ask for their business. In fact, sometimes you don’t even have to ask. Just put a simple nondescript link to your business in the signature line of your message board forum advertising and you’ll be surprised how many clicks you’ll get when people actually begin to trust you!
Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.
What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.
Inflatable advertising is highly convenient. Since most of the space it is taking up while on display is air, you can accomplish filling a massive amount of space with little material. When you deflate it, it can be folded neatly and easily carried away as a tent would in camping. For the potential size of your inflatable, the ability to deflate and ship the piece is incredibly convenient.
Outdoor advertising is an integral part of all marketing campaigns. This type of marketing offers you the widest range possible and is made very eye catching by the advertising company.Research shows that a passerby notices an out of home advertising medium more than any other with billboard advertising, hoardings etc surrounding all of us when we step out of our homes and offices. This form of outdoor advertising has been found to be very cost effective and greatly increases the target coverage.
Among the most respected Out of Home advertising companies in the USA today is the Interstate Outdoor Advertising Company. This company has been in this industry for over 25 years and with the acquisition of R.C Maxwell Company a pioneer in advertising in America helped it to become one of the largest out of home advertising companies.Today they are among the fastest growing outdoor advertising companies in the world and have more than 1000 outdoor locations. They have a presence in virtually every location in the USA and when an advertising campaign is worked out the target audience is identified and the company ensures that every possible means of out of home media is employed in order to catch the audiences eye.
Some of their fail proof methods in outdoor advertising are Bulletins, 30 Sheet posters, Transit Shelters, Kiosks, Vertaculars, Trestles, Wallscapes and Spectaculars and the time tested Billboard advertising.These out of home media products are located strategically at major malls, airports, freeways, arterial roads, on pavements in busy areas etc and manage to catch the attention of passersby.
Some of the biggest names in products have advertised through Interstate Outdoor Advertising.You can view their ads and also the types of advertising mediums that are used by this for out of home advertising on their website www.interstateoutdoor.com.The site is very informative and detailed and with the help of videos, pictures and testimonials from their various clients will be able to convince you about how well they can advertise for you.
They will handle all the work that goes with advertising outdoors from the required permission to planning and designing your ad campaign. Their staff is very professional and are all experts in this field with each having many years of experience in this field of out of home media advertising and will definitely live up to the great reputation that they have.
People often get afraid when they discover out the term Pay Per Click (PPC), if they are not familiar with Online Advertising. It then finds less favorable when you tell them, Pay Per Click advertising can add to your Return on Investment (ROI). As a matter of fact, Pay Per Click is rather a simple thing to interpret if one looks with a Pay Per Click expert to interpret the full details. Before one goes to confer an expert, this article provides as insight in to the benefits of Pay Per Click advertising.
Pay Per Click, usually abbreviated to PPC, is an Online Advertising method where your adverts in text format are identified on the results page within a Search Engines. The Ad normally appears to the side and on the top of the essential search results. You only pay for the adverts campaign if People click on your advertisement. Therefore, the term Pay Per Click. It is no doubt a quicker solution to give up immediate results in terms of getting Visitors to a Website when equated to Search engine optimization.
This is due to the full advantages and benefits of an SEO Campaign consuming weeks or months to become evident. With Pay Per Click, your Ad will be available on the search result page, once your Pay Per Click campaign with either Yahoo, Google or MSN goes live. Inside your Campaign you specify the amount you are ready to pay per click. This makes you to offer other competitors, so possibly your Ad will be revealed in the first PPC position.
You restraint your Budget passed on each Campaign. This is one of the way to ascertain that your Marketing plan for various sections of your services or products offered achieves the most aimed result. A key profit of using Pay Per Click adverts is that you can direct your audience geographically. You do not require having a Physical Store in Germany in order to direct potential Clients from Germany. All you require to do in the Pay Per Click Campaign settings is choosing Germany as the directed country. As a result, it will make you target extremely qualified visitors to your Website.
If you sell a service or product that is season dependent, such as only being required during the joyous season, then Pay Per Click Campaign can make you to create a tactic campaign during the needed time period. You can really define Ad scheduling where you select to run your Campaign only on the direct days and in fact the hours you need. If you have sure promotion on a particular day, PPC is surely your solution to meet the Online Crowd.