Effective Bus Shelter Advertising
A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But before deciding how you will advertise your business, you should analyze which advertising medium will best suit your customer base. Bus shelter ads also known as transit shelter displays are highly effective, sometimes more so than larger hoardings. Moreover, some areas do not have billboards as an advertising option, so bus shelteradvertising will often be an excellent alternative to larger billboards.
With Bus Shelter Advertising, your advertisements are always on. Bus shelter ads work for you 24 hours a day, 7 days a week. It also offers great visibility. Drivers, pedestrians and bus riders all will see your ads. It can provide you with Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your advertisement. And it also gives you Precise Geographic Targeting. If you do business locally and want to target local consumers, theres no better advertising vehicle than bus shelter advertising.
Bus shelteradvertising is also very cost-effective. A print ad in a prominent national publication might run you $25 per impression. Compared to that, bus shelter ads are a huge bargain. It’s not uncommon for bus shelter ads in a big city to have 25,000 vehicles pass by daily. That’s over 9,000,000 impressions per year. If you pay $250 per month for that bench, you’re paying $3,000 per year for 9,000,000 impressions. That works out to just over three one-hundredths of a penny per impression. Now, that’s advertising value for money!
Bus shelter advertising is a wonderful medium for Advertising and Marketing, but it takes a lot of creativity to make the best of it. To ensure Effective Advertising, contact the Best Advertising Agency in your area. Ad agencies will incentivize you to put your ads on as many bus shelters as possible for as long as possible. Therefore, pricing per bus shelter ad will vary based on the total package how many bus shelters you advertise on and for how long. The other big detriment is of course, location. The more traffic, the more expensive it is. Typically, there are a minimum number of bus shelters that you have to agree to advertise on. Five or ten bus shelters are a common minimum. Its also common to have to sign in an advertising and marketing contract for six months, but you might get a discount if you agree to run you bus shelter ad for a full year. If you are wondering how much to budget for bus shelter advertising, youll probably want to check for specific prices in your area.